Now Playing - 1950

Forgive the unannounced intermission between this and my last post of two weeks ago. We’re back with another magazine ad, this time for “Father of the Bride” (1950). Directed by Vincente Minnelli, starring Spencer Tracy, Elizabeth Taylor, and Joan Bennett, we see that the ad mentions some names, but does not flood the graphics with paragraphs of superlatives or critics’ “thumbs up” the way a lot of modern ads do.

Here we have what was usual for those days; an artist’s rendering to capture the essence of the movie. No actual photographed images of the stars, but a stylized drawing. The film, appropriately, was released in June of that year.